Gorbachev and Louis Vuitton

CNN says:

The former Soviet leader is to appear in an ad campaign for the French luxury label, along with Steffi Graf and her husband, Andre Agassi, and Catherine Deneuve, said a statement Thursday from Vuitton, a division of the LVMH group, Moet Hennessy Louis Vuitton SA.

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Gorbachev is featured in a car, a Vuitton bag at his side and the Berlin Wall in the background. Graf and Agassi are shown snuggling in a hotel room bed.

What is mr. Gorbachev?

Mikhail Sergeyevich Gorbachev (Russian: Михаи́л Серге́евич Горбачёв ), surname more accurately romanized as Gorbachyov; (born 2 March 1931) is a Russian politician. He was the last leader of the Soviet Union, serving from 1985 until its collapse in 1991. His attempts at reform helped end the Cold War, and also ended the political supremacy of the Communist Party of the Soviet Union (CPSU) and dissolved the Soviet Union. He was awarded the Nobel Peace Prize in 1990. From Wikipedia